Over the past few years, the pre-roll market has expanded exponentially. While those in the industry can likely attest to this trend through anecdotal experience, the increase in pre-roll sales is undeniably significant. Pre-rolls now hold the title of the second-largest growth segment out of all cannabis products on the market, outpaced only by flower. Consumers are showcasing their demand for both pre-roll packs and higher-priced infused pre-rolls. Sales of infused pre-rolls doubled in both 2020 and 2021, and pre-roll packs accounted for nearly half of all pre-roll sales in 2021.

These trends have compelled 95 percent of United States pre-roll brands to implement expansion plans. Packing pre-rolls on a commercial scale has presented challenges throughout the history of the industry because the technology available to automate high-quality pre-roll production was lacking. Fortunately, engineers who specialize in processing plant matter for smoking have demonstrated the industry’s ability to innovate in a short amount of time. The industrial machines on the market today fill thousands of precisely measured pre-rolls in a single hour. These technological feats integrate with other post-harvest processing systems and allow for key customizations and performance with more precision than the human hand. The machines to which we now have access create significant long-term cost savings, yield higher sales prices, and create better margins for businesses.

Given the degree of consumer spending on flower, procuring even a small share of the billion-dollar category can be highly lucrative. The numerous pre-roll brands across the country have an opportunity to gain a competitive edge in an emerging market niche. Currently, there are more than 600 pre-roll labels operating nationally without any single brand dominating more than three percent of the market. The most beneficial time for businesses to invest in expansion and improvement of production with one of the best pre-roll machines may be this exact moment in the industry’s evolution.

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